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Pro Design Business
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Welcome to PDB! (Start here)
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Business Resources & Tools
Module 1: Mindset Work & Business Setup
Lesson: Mindset Work & Setting Intentions (19:29)
Resource: Mindset Journal Prompts
Lesson: Business Basics (20:14)
Resource: Income Tracker Sheet
Resource: Business Set-Up Checklist
Lesson: Creating Your Branding & Web Design (10:34)
Resource: Your Business' Branding & Web Design Checklist
Module 2: Positioning, Pricing, & Services
Lesson: Positioning, Services, & Clientele (17:23)
Resource: Positioning Worksheet
Lesson: Creating Service Offerings & Pricing Yourself as a Pro (50:49)
Resource: Base Price Calculation Spreadsheet
Lesson: Creating/Refining Your Portfolio (15:18)
Resource: 6-Step Framework for Building Better Brands (& Portfolio Projects)
Module 3: Marketing & Sales
Lesson: Creating an Effective Marketing Plan (51:48)
Resource: Warm Email Template
Resource: Marketing Checklist
Template: Social Content Planning Spreadsheet
Lesson: Booking & Holding Successful Sales Calls (23:27)
Template: Sales Call Script
Lesson: Example Sales Call (39:32)
Lesson: Sending Effective Proposals & Closing the Deal (14:53)
Template: Project Proposal (9:21)
Lesson: HoneyBook Setup Walkthrough (24:00)
Lesson: Contracts (21:49)
Module 4: Project Workflows, Systems & Templates
Lesson: Establishing Your Project Timelines (22:04)
Template: Project Workflow Spreadsheet (7:43)
Lesson: Our Project Management Templates (23:29)
Lesson: Basecamp Setup Walkthrough (15:44)
Template: Client Welcome Guide
Template: Project Emails/Messages
Template: Project Questionnaire
Template: Strategy Meeting Questions
Template: Feedback/Approval Doc
Template: Final Links & Trainings
Lesson: Professional Project Management Practices (27:12)
Resource: Client Gift Ideas
Lesson: Difficult Client Situations (27:57)
Template: Difficult Client Situation Messages/Emails
Bonus Lessons
Our Journey to Starting & Growing Our Client Base (82:08)
Grow Your Client Base With Email Marketing (101:14)
Small Business Financial Q&A With Our Bookkeeper (57:13)
How to Take Extended Breaks & Vacations From Your Business (103:44)
Adapting Your Services & Pricing in a Volatile Economy (54:07)
Creating a Business That Supports Your Life and Well-Being (116:08)
How to Realistically Outsource Work In Your Business (54:49)
Lesson: Creating an Effective Marketing Plan
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